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Today,
it's considered all three. The extreme sports market is estimated
at $9.9 billion and growing at double digit rates. Paintball
is estimated at over $500 million with double digit growth rates.
According to the Superstudy®
on Sports Participation conducted by American Sports Data,
Inc Paintball's participation numbers are taking aim at the
general population! Since 1998, overall paintball participation
(age 6 and older) in the U.S. has risen each year: 1998 –
5.9 million; 1999 – 6.4 million; 2000 – 7.1 million;
2001 – 7.7 million; and 2002 – 8.7 million.
Over
the past five years (1998 - 2002), there have been a number
of significant trends among the base of "frequent"
(15 days/year) participants. Some of the more pertinent facts
are listed below.
- Since
1998, "frequent" participation has grown by 88%
– from 793,000 in 1998 to 1,471,000 in 2002.
- 85%
of frequent paintball players are male.
- Although
"frequent" participation by women has basically
stayed the same, "frequent" participation by men
grew by 107%, while female participation has not grown.
-
Nearly 90% of frequent paintball players are aged 12-24.
The average age is 17.9.
- In
1998, 38% of "frequent" paintballers came from
household incomes of more than $50,000. In 2002, 45% of
"frequent" paintballers came from household incomes
of more than $50,000.
- More
than 75% of all "frequent" paintball participants
are connected to the Internet at home.
- According
to SGMA International's Recreation Market Report (2003 edition),
wholesale sales of paintball equipment have more than doubled
in recent years – from $170 million in 1999 to $370
million in 2002.
- Paintball
games replaced snowboarding as the fastest growing sport
in 2002 among those surveyed by the National Sporting Goods
Association (NSGA). With 24.4% growth, paintball games attracted
6.9 million participants in 2002.
-
Where are they? The South and North Central parts of the
country have the most frequent paintball players - 41% live
in the South and nearly 35% live in the North Central part
of the country. Thirty-six percent of all frequent paintballers
live areas with less than 100,000 population. The second
largest concentration of paintballers live in metropolitan
areas with more than two million people.
Most
Popular Extreme Sports in the USA
(U.S. population; 6 years of age or older)
(participated at least once in 2002)
Superstudy®
on Sports Participation conducted by American Sports
Data, Inc
|
|
1. Inline skating |
21,572,000 |
2.
Skateboarding
|
12,997,000 |
3.
Paintball
|
8,679,000 |
4.
Snowboarding
|
7,691,000 |
5.
Artificial Wall Climbing
|
7,185,000 |
6.
Mountain Biking
|
6,719,000 |
7.
Trail Running
|
5,625,000 |
8.
BMX Bicycling
|
3,885,000 |
9.
Wakeboarding
|
3,142,000 |
10.
Roller Hockey
|
2,875,000 |
11.
Mountain/Rock Climbing
|
2,089,000 |
12.
Boardsailing/Windsurfing
|
496,000 |
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